On January 15, 2024, DBS Bank India and CRISIL released a comprehensive report highlighting the active involvement of 98 percent of employed and self-employed Indian women in long-term family decisions. The study, encompassing over 800 women across 10 cities, explores various financial behaviors, emphasizing the influence of age, income, marital status, dependents, and home location on women’s financial choices.
The report, part of the trilogy titled “Women and Finance,” offers insights into the evolving financial priorities of urban women at different life stages. It reveals changing priorities, with home-related decisions dominating for those aged 25-35, shifting to children’s education for 35-45-year-olds, and medical care for those above 45, highlighting the impact of life events.
Ownership of financial decision-making, diverse investment choices, and the adoption of digital channels indicate the modern Indian woman as not just a participant but a planner, according to Prashant Joshi, Managing Director of DBS Bank India.
The study unveils varied financial paths for women, with metropolitan earners displaying a preference for low-risk investments like fixed deposits and savings accounts (51%). Dependents significantly influence investment behavior, with 43 percent of married women with dependents allocating 10-29 percent of their income to investments.
