Find out the details about Prasar bharati ott platform. Prasar Bharati is the government’s public service broadcaster. It is making preparations to launch its own over-the-top (OTT) platform in August.This platform will primarily showcase content that highlights various aspects of Indian society and culture, according to undisclosed sources cited by ThePrint.
Prasar bharati ott
An anonymous senior government official revealed that the OTT platform will directly compete with private platforms like Netflix and Hotstar. In an effort to attract viewers, the platform will initially offer its content for free during the first year or two. The official further emphasized that this OTT platform will prioritize maintaining a “clean” image. The programming will be suitable for the entire family to watch together. The official expressed concerns about the explicit and abusive language often found on existing OTT platforms. It can be uncomfortable to view with family members.The aim is to provide a platform that is both decent and promotes India’s cultural and nationalist values. Ultimately, the goal is to create content that can be enjoyed by the entire family. The NDA government, led by the BJP, has expressed its intention to introduce an OTT platform as part of its 100-day agenda if it secures a third consecutive term in power. The government aims to address the existing gap in the entertainment offerings of OTTs, which are currently perceived as being of low quality. Their primary focus will be on providing clean entertainment and promoting social and nationalistic values. Additionally, the OTT platform will also feature programs covering current affairs. To initially promote the platform, the content will be made available for free. The charges for accessing the content will be determined by Prasar Bharti based on user feedback after the first few years.
Prasar bharati ott launch date
The official quoted earlier stated that the launch of the platform is currently scheduled for August, The Prasar Bharti board has already approved a list of content providers for the OTT platform. This list includes prominent figures such as the Sri Adhikari brothers, renowned television content producers, Vipul Shah, the producer and director of “The Kerala Story,” and actor Kabir Bedi, among others.
